As global attention to gender inequality grows, organizations need to become more aware of their workplace practices as well as their exposure to Directors' and Officers' (D&O) liability. In an era of increasing activism by investors and others concerned about the treatment of women, executives and their organizations are targets for lawsuits.
Able and willing to pay claims
Financial strength is obviously important in an insurance partner, to provide protection for the long term. Having the capitol to pay claims, however, is not the same as being willing to pay legitimate claims, or to pay them promptly. A track record of consistently positive claims experiences is a strong indicator of a company's willingness to deliver on its promise to pay claims according to the terms and conditions of its policies.
Focuses on relationships
Does the insurer's claims team meet with the prospective and existing customers before the claims are filed? An insurer that integrates its claims and underwriting teams and makes them available to talk about customers' expectations cares about building and nurturing relationships. Through experience, the best time for a customer to talk with an insurer about a claim is before one happens.
Searches for coverages
When a customer files a claim, an insurer generally can follow one of two paths: find ways to deny the claim or search for ways to cover it. An insurer committed to delivering good claims service will look for ways that it can provide coverage, rather than put energy into rejecting coverage. This is where a close collaboration between underwriting and claims operations is helpful. Where gray areas may exist in the policy wording, the claims team can seek insights from underwriters about the coverage intent and find ways to pay the customer's claim. Some insurers are taking tougher positions with regard to coverage decisions in lines where profitability is a problem. A preferred approach is to strive for consistency in claims handling regardless of the line of business.
Understands what's important to the customer
Every policyholder has different needs, and what is important to one may be less important to another. There really is no substitute for taking the time to have conversations with decision makers at customer organizations, to understand what they value and what will be important to them when they file a claim. For example, a business defending a liability lawsuit may be inclined to fight tooth and nail, rather than try to settle. Knowing what's key to the customer will help the insurer keep the policyholder informed of its options and better serve its needs in the future.
Communication is not just a two-way street; it should have multiple lanes. When it comes to claims, insurers need to communicate with their customers as well as internally, across teams. A lack of communication or unclear communication is problematic in several ways. For example, imagine how a policyholder might react to silence after filing a claim, with the only acknowledgement of the claim being a reservation of rights letter, without any conversation with the insurer. At best, such a policyholder would have an unfavorable view of the insurer, no matter how the claim gets resolved, and might be unlikely to renew with or recommend the company. Similarly, poor communication between underwriting and claims teams can lead to unmet expectations for the customer as well as missed opportunities for the insurer. When insurers emphasize frequent and clear communication, both for internal teams and customers, they can provide the claims service customers need and respect.
For more insights on risk management, insurance and claims, please visit www.bhspecialty.com or call Dave at 617.936.2906
David Crowe is the chief claims officer for Berkshire Hathaway Specialty Insurance. He joined the company in April 2013, as a member of its founding leadership team, before it began writing business.
Berkshire Hathaway Specialty Insurance (www.bhspecialty.com) provides commercial property, casualty, healthcare and professional liability, executive and professional lines, surety, travel, programs, accident and health, medical stop loss, and homeowners insurance. Based in Boston, Berkshire Hathaway Specialty Insurance has offices in Atlanta, Boston, Chicago, Houston, Indianapolis, Irvine, Los Angeles, New York, San Francisco, San Ramon, Seattle, Stevens Point, Auckland, Brisbane, Dubai, Dublin, Düsseldorf, Hong Kong, Kuala Lumpur, London, Macau, Melbourne, Munich, Perth, Singapore, Sydney and Toronto.